Fungsi transistor d2012 pada tv1/4/2023 ![]() ![]() The aim of synergising content is to strengthen Islamic religious beliefs while maintaining Madurese culture. The results showed that the form of mediamorphosis of Nada FM radio can be seen through the usage of streaming, Facebook, Twitter, Instagram, and WhatsApp. This research explored the process of mediamorphosis, types of Islamic da'wah programmes, and Madurese cultural programmes, content, and the form of interaction among listeners and radio institutions in a networked society. The informants are one cultural leader, two programmers, one announcer, and three loyal listeners. This qualitative research method uses virtual ethnography, where researchers conducted participant observation in the real and virtual world. This includes a careful understanding of business opportunities, ingenuity in creating programmes that fit the needs of religious content for Sumenep residents, Islamic da'wah programme that is synergised with Madurese culture, and the support of communication technology (mediamorphosis). ![]() ![]() Nada FM Sumenep radio is the only commercial radio in East Java that has successfully synergised Islamic religious programmes and Madurese culture in its broadcasts. ![]()
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